Honduras continues to see growth in e-commerce, which is regarded as a wise way to buy or sell goods online. However, integrating trustworthy platforms into a strategic, customer-focused business plan is still a difficult task for small enterprises. E-commerce in Honduras mostly focuses on the importation of non-essential commodities such as consumer electronics (26%), furniture and home goods (17%), and online auto sales (8%).
Honduras has not yet adopted e-commerce widely, yet there is great promise. One of the biggest issues facing neighborhood businesses and service providers is the lack of skills and resources needed to build, support, and maintain a strong e-commerce system.
E-commerce services
Honduras’s eCommerce industry is still in its infancy. Large national and multinational corporations operating in Honduras are the primary target market for local and foreign businesses that offer business analytics and data storage services.
Digital Marketing
There isn’t much digital marketing, and what there is mostly done through banks, credit card firms, and mobile phone service providers. The primary tool for SMEs to advertise their goods and services is social media.
Major buying holidays
The two biggest shopping holidays in Honduras are Christmas and New Year’s, which are followed by Easter week when stores stock up on consumer items for outdoor and recreational activities. Following Honduran legislation, the country’s labor force receives an additional salary in June. During this month, retailers frequently run sales and promotions to entice customers to spend their bonus on everything from technology to everyday consumer products.
Domestic e-commerce (B2C)
Due to attempts to encourage technological entrepreneurship in its two main city centers, Honduras has seen a considerable increase in domestic e-commerce. Urban areas of Honduras have seen a huge increase in demand for mobile application development. The expansion of internet delivery services is a good illustration of this.
Top e-commerce websites in Honduras
- Facebook Marketplace
- PriceSmart
- Aeropost
- Miniso
- Timeout
- Google Shopping
E-commerce market revenue in Honduras
The Honduran e-commerce market’s electronics segment brought in the most money in 2021 with 468 million dollars. By 2025, it is anticipated that this category’s income will rise to about 874 million dollars. Fashion came in second with 171 million USD while beauty, health, personal, and household care items came in third with 155 million USD. According to the Statista Digital Market Outlook, every e-commerce segment’s income is expected to grow soon.
Doing business in Honduras
Below are some of the reasons why doing business here is thriving.
A strategic geographical location
The location of this country in the geographic center of Latin America and its proximity to major airports in the United States makes it an attractive commercial destination. The country is 48–72 hours by sea from the US and has ports on both the Atlantic and Pacific coastlines.
The ports of this nation are home to several transport service providers that connect the nation for trade with other nations in Latin America, North America, Asia, Europe, and Africa.
When doing business here, one will discover that the country serves as a distribution hub for the rest of Central America and has the lowest logistical costs in the region. The biggest deep-water port in the area is located in Puerto Cortes on the Atlantic coast of Honduras. Furthermore, it is one of the four major ports in Latin America.
A cost-effective labor force
Those who are thinking about conducting business here will discover that the nation offers a sizable and reasonably priced workforce. Honduran workers have experience in several productive industries, including the production of food and auto parts, as well as a variety of other light manufacturing tasks.
A business-friendly legal system
In this country, forming a corporation and starting a firm only takes 13 days, according to data acquired by the World Bank. Additionally, according to data from the World Bank, the rest of Latin America requires an additional 31 days on average to establish a company entity.
