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Doing business worldwide

Blog about doing business internationally.

Barbados, which has a population of 286,641, is a developing consumer market with a growing e-commerce industry.

Consumer favorites

Clothing, cosmetic items, electronics, and vehicle parts and accessories are the top goods and categories for Barbadian online shoppers. Offering goods in these categories might help you get a head start and build your presence in the Barbados e-commerce industry.

Find all about Barbados’ internet business legislation

Small company owners could believe that since they operate an internet operation, standard business regulations do not apply to them. That is not true. Even if an online company needs fewer licenses and permissions than a physical one, you still need to take care of some crucial legal issues. You must decide on a legal form, such as a corporation, limited liability company, or sole proprietorship. You should also find out whether you need any licenses or permits to launch your online company in Barbados.

Opening your internet shop

You should be prepared to have your website ready for launch after a significant amount of setup. Consider the following actions to make sure your website becomes successful and viable:

Select an online store platform

An e-commerce platform serves as the technological foundation for online sales. You get all the capabilities you need from a product catalog to payment processing with this. Here are some of the most well-liked choices: Salesforce Commerce Cloud, BigCommerce, WooCommerce, Shopify, and Adobe Commerce (Demandware). Ensure that the platform you choose has all the capabilities you want at a cost you can afford.

Put your items on the platform

Add items to your catalog after you’ve selected a platform and a theme for your business. Pay close attention to product photographs, and include high-definition images of the item taken from various perspectives. Don’t list features in your product descriptions; instead, concentrate on the advantages the consumer will experience. The conversion rates of your product pages are heavily influenced by the product descriptions and photos. Take your time to ensure that they are done correctly.

Payment procedures

It’s crucial to accept the preferred payment methods of your (possible) clients; if you don’t accept widely accepted payment methods in a market, you’ll automatically eliminate a chunk of that market. When online customers can’t discover their chosen or reliable payment options throughout the checkout process, they often give up on the basket as a whole. The checkout process on your website is the most crucial and delicate component of your sales funnel. Your conversion rate will significantly increase if you optimize your checkout for clients, especially those from abroad. Make sure you provide acceptable, affordable, and prompt local delivery choices as well as currency conversion.

Mobile business

Mobile e-commerce is currently a significant element of the Barbados e-commerce industry, and over the next 12 months, it is anticipated to exceed desktop use, especially for company-to-consumer online sales. This is something that online retailers should keep in mind while creating their online storefronts and product listings. Your whole e-commerce strategy has to include a strong emphasis on mobile SEO and a fantastic mobile shopping experience.

SEO and digital marketing

Local marketing and SEO will be crucial to bringing Barbadian visitors to your website; but, to do this successfully, you must localize your business for the Barbadian market. It will be possible for you to have your shop indexed in Barbadian search engines and to get free organic traffic if you have a localized version of your store that is available in Barbadian Dollars and English. Google Ads is yet another fantastic and very efficient approach to producing high-quality, qualified visitors.


Barbados has a developed and effective e-commerce sector, so being able to provide affordable and prompt local shipping choices is crucial if you want to compete successfully. Frequently, using an international package forwarding service is the simplest approach to providing a dependable and secure local shipping service in a new market.

Duties, taxes, and customs

It is a good idea to take into account computing and show all local taxes and levies upfront to guarantee a flawless purchasing experience and dependable delivery schedules for Barbadian customers. This entails giving all of your items the appropriate HS codes, which can then be used to figure out the taxes and tariffs that must be paid on a particular item.