Timor is an island in the south of Maritime Southeast Asia, in the north of the Timor Sea. The island belongs in part to East Timor in the east and Indonesia in the west. The latter is known as West Timor and is a part of the province of East Nusa Tenggara. It has a land area of over 30,000 square kilometers. It is famous for its beautiful beaches, clear waters, and world-class surf breaks. Dili is the capital and largest city of East Timor. Roads running parallel to the northeastern coast link Maubara, Manatuto, Tutuala, and Dili. Starting a business here will be exciting and profitable as tourism is one of the developing industries on the island and a contributor to the economy. However, for such a business to be successful, it will require planning and good management.
The economy of the Island
Hydrocarbon production is the key source of revenue here. Another important source is marble quarrying and agriculture, which is a major employer of a large number of the working population. Manufacturing and coffee production are also important to the economy of the island. The Ambeno area has sandalwood forests, coconut groves, and rice plantations. While Pante Makasar generates revenue from its shipping port, the hilly offshore island of Atauro has a population generally involved with fishing.
Starting a tourism business
There are numerous business opportunities available on the island. Given its rich and pristine landscape, this island attracts foreigners near and far to its small and historic villages. If you are interested in starting a tourism business in Timor, here are the steps to follow:
Research the market
Before you begin, you have to conduct market research on how the present market is and the type of services to offer. The research will inform you of the existing competition and gaps to specialize in. To start up, market research must entail the type of tourism activities frequently engaged in on the island and the kinds of tourists that visit the island.
Make a business plan
Every business needs a business plan. Thus, draft a plan that will guide its affairs. Also, the plan must contain a target market, pricing, financial streams, marketing strategy, as well as costs. Usually, It can be used to acquire loans from banks and draw in investors.
Register the business
Register the business before commencing operation. You have to register with the Ministry of Tourism and acquire the necessary permit or license. Registering it makes the entity a legal and active one.
Choose a location
To do this, one must know the kind of tourism business to start. However, it is advisable to choose an accessible and secure site. Some famous choices include Dili, the capital city of Timor, or one of the smaller towns or villages such as Baucau or Maubisse.
Hire skilled staff
Provided it is not a sole proprietorship, then you will need to hire workers. These workers must know the island and have good experience in hospitality and tourism. Ensure your workers have good interpersonal and customer relations skills.
Promote the business
The final stage of the process is marketing the company. This can be accomplished through the use of a website or social media platforms. Also, through the publication of advertisements in regional newspapers and collaboration with tour guides and travel agencies.
It should be noted that launching a tourist enterprise in Timor is sure to be an exciting and lucrative endeavor. You can build a successful and profitable business for yourself if you put in the effort and put in the planning.
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