This is an Indonesian island situated in the center of the Lesser Sunda Islands chain. It is bordered by Lombok in the west, Flores in the east, and Sumba in the southeast. Though it is a part of the province of West Nusa Tenggara, there are plans to split the island into a separate province. On a land mass of 15,414.50 square kilometers, the island has a population of over one million people. It is a famous source of sappanwood, honey, and sandalwood. It is blessed with a savanna-like climate and vast grasslands used to breed animals. The island is famous for its beautiful beaches, clear waters, and world-class surf breaks.
The economy of the country
The major sector accounting for the employment of a large percentage of the population is agriculture. Tourism accounts for little as the industry is only just developing. Newmont Mining Corporation’s Batu Hijau mine began commercial operations in 2000 after copper and gold were discovered on the island. Due to the mining activities, Sumbawa Barat Regency and remote mining towns, including Jakarta, have the highest GDP per capita rates in Indonesia. The reserves are expected to last until 2034, making Batu Hijau one of the largest copper mines in the world
Starting a tourism business
The island offers limitless business opportunities in all sectors of its economy. Given its vast Greenlands and scenery, tourists from all over the world are drawn to the island on an annual basis. Being a haven for businesses, it is advantageous for those interested in entering its tourism business industry. If you want to start up, here are some steps to follow:
Research the market
To get a better and more comprehensive idea of the market, one needs to study the market trend and other vital details as regards a business. Market research is a study to learn about the market type, the customers of the service or commodities to supply, existing competitors, market trends, and differences to specialize on. To run a tourism business, your market research must inform you of the type of tourism activities frequently engaged in and the kinds of tourists that visit the island.
Make a business plan
Every business needs a plan. In this light, you will need to prepare a plan to act as a guide for how it will be operated. This plan should entail information on your target market, pricing, financial streams, marketing strategy, as well as costs. A pro of having a good business plan is that it can be used to obtain loans from banks and attract investors.
Register the business
Registering a business includes incorporation. This is done to make it legal and declare the entity active. To run it, you will need to register it with the Indonesian government as well as the tax authority. Also, obtain all necessary permits or licenses to back the activities of the business.
Find a location
This step generally relies on the kind of tourism business one wishes to start. However, choosing an accessible and secure site is recommended. Some famous choices include the surfing town of Lakey Peak, the pristine beaches of Moyo Island, or the traditional villages of Sumbawa Besar.
Hire skilled staff
This step is important to the success of a business. Employ staff if you have to but hire those who have knowledge about the country and great experience in tourism. Also, look for those with good interpersonal skills and customer relation skills.
Promote the business
The last step is promoting the company. Market the business and the services you provide locally or online via a website, social media, or ads.
Starting a tourism business in Sumbawa can be an exciting and rewarding venture. With careful planning and hard work, you can create a successful and profitable business.
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