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Property used for business and retail purposes is known as commercial real estate (CRE). When investing in commercial real estate, you have to buy or build buildings that are intended to house tenants who work in businesses. Knowing the market you’re entering is crucial when launching any kind of company. Conduct some study on Iceland’s commercial real estate sector, taking into account issues including property demand, rental prices, and any restrictions. To better understand how they run their businesses and what makes yours unique, you may also want to do some study on your rivals.

Setting up a CRE company

You should think about the following actions:

Put together a business strategy

Create a thorough business plan after doing your study that includes your objectives, plans of action, and projected financials. The target market, marketing plans, financial predictions, and capital requirements should all be included in your company plan. To make sure that your strategy is thorough and complies with all legal requirements, you may also want to think about speaking with a business expert or attorney.

Company registration

You must register your business with the Icelandic Directorate of Internal Revenue to run it in Iceland. Obtaining any appropriate licenses and permissions, including a real estate broker’s license, is also required. To verify you’re adhering to all legal obligations, you may want to speak with an attorney or accountant.


A sizable initial investment is required to launch a commercial real estate firm in Iceland. Investors, banks, or other sources of money may be required. Consider putting up a comprehensive financial strategy that lists your initial expenditures, continuing costs, and anticipated income. Investigate any government incentives or subsidies that could be offered to start-up enterprises as well.

Locate a wonderful place

Give your space’s location some serious study, and consider which option would be the best. Zoning constraints, visibility, parking (for customers and staff), and area size (if there is an opportunity for development) should all be taken into account. In the modern world, mobility is without a doubt the norm, yet physical location greatly increases trust.

Create a team 

Gather a group of experts to assist you in running your company, such as property managers, accountants, and real estate brokers. To expand your network and get access to new customers, you may also want to think about forming partnerships with neighborhood companies or groups.

Discover homes to buy or rent

Finding properties to sell or rent will be necessary after your firm is started. You may do this by using your web presence, promoting your services, and networking with property owners and other real estate experts.

Acquire coverage

Even though having a wonderful site and recruiting personnel makes you feel terrific, realize that you will be held vicariously liable for the decisions your employees make. If a customer ever sues your brokerage, be sure to get mistakes and omissions insurance to safeguard your company. To safeguard your workplace, your possessions, and your employees, you could also require additional types of insurance.

Build a reputable website

Gaining the trust of prospective commercial real estate customers requires creating a professional-looking website. Rather than attempting to accomplish this yourself, take into consideration hiring a company or independent web programmer and designer. A well-constructed website is an investment that will undoubtedly provide positive returns for many years to come.

Recruit agents

You will need to recruit agents, depending on how big your real estate company will be. For some sorts of transactions, such as those involving the lease of storage facilities, you may use knowledgeable agents. As a result, your business may profit from the customer connections the agent has already built up over time. Be aware that this will result in higher expenses. However, you may choose to work with less experienced agents who may bring zeal and drive to the table. These could need official training, which you’ll have to pay for, or training that takes up your time. A combination of new and experienced agents is an additional option.

Grow your clients

Employing agents who have relationships with customers is a good idea, but make sure they take the time to reconnect with them. Make sure your agent informs them of the advantages of your new business, the reasons they should choose you, and possibly even the chance to refer others to you. Advertising is a tried-and-true method for bringing in new customers. Digital advertising is essential since so many CRE businesses are found online (e.g., by increasing your search engine presence). Nonetheless, don’t disregard other channels like fliers, radio, billboards, television, mail, newspapers, and publications on real estate.