Discover business topics

Doing business worldwide

Blog about doing business internationally.

The island and unique city of Bonaire is part of the Netherlands. It is situated in the western region of the Little Islands in the Caribbean Sea. It is situated 50 miles north of the Venezuelan coast and 20 miles east of Curaçao.

In Bonaire, the economy is expanding by 2.8% yearly on average. This is also demonstrated by the rise in the volume of businesses signing up with the Trade Register of the Commerce Association. On the island, the typical yearly salary is about $27,500. It’s crucial to comprehend the economic entry tactics of Bonnaire before beginning a firm there or trying to break into the market there. Due to this, this article covers the primary strategies for entering the Bonaire industry.

Market entry strategies 

The strategies listed below will help you get from research, sector assessment, and path to sector to your ultimate aim of expanding that business with the highest return on capital.

  1. Identifying the audience 

To start selling your product on the island you must first understand the people of Bonaire. Having a clear understanding of your intended customer is necessary for evaluating the prospects. Use a mixture of psychographics, product involvement, and demographic variables to make sure you are selling your items to the proper potential customers. You may gain a comprehensive picture of your audience by integrating all of these insights. Not just who they are what drives them to purchase particular goods or services should be considered. 

  1. Market sizing 

Once you have determined who your target audience is in a certain region, you can estimate the size of your prospective sector. You may determine whether the scale of the industry supports the marketing expenditures based on this information. You can determine a product’s or service’s viability by taking into consideration cultural variations, corporate structures, and your rivals’ positioning strategies.

  1. Route to the market 

Some of the key choices that must be made in this step include whether to join the new marketplace actively or passively and how to do so, such as by using suppliers, or salespeople. Alternatively, combining a direct and indirect approach may be the best course of action.

Starting to deal with the most accessible supplier may require a huge amount of effort and cash, and it may also cause you to miss out on opportunities. Partner with the suppliers only if you are certain they are the right choice to help you reach your target sector.

  1. Consideration of the Market 

It is crucial to assess the dangers associated, the convenience of conducting trade there, and the funds you’ll need for an effective sector entrance before making any decision. You’ll save a tonne of time and money by working with the native middleman as they must know a lot about the Bonaire business fields and locals. 

  1. Growth tactics 

You must decide how to contact your ideal audience once you have determined their characteristics and market size. In other words, focus on communicating in a way that the audience will understand. Additionally, pick the media and distribution channels that will work best. 

For effective market entry tactics and long-term growth, a thorough awareness of Bonaire locals and culture is a requirement.


Being a business owner and starting a company in Bonaire could be very different from what you are used to. It could raise a lot of issues and possibly present unforeseen challenges. Even seasoned business owners can get confused when starting a business or expanding a business on the island. 

Thus, to prevent any loss acquiring an already existing business would be the finest way to access the Bonaire economy. Look at the national list of businesses that are for sale. Verify their product information and performance before buying it to gain access to the local industry quickly.